# Bayer

How using a multi-channel platform combined with a document interpretation solution enabled the automation of the customer order process

The solution implemented in Bayer is among the most technologically complex for two substantial reasons: criticality of the process and difficulty in extracting information (due to the communication channel mainly used: FAX). The solution provides for the recovery already during the order reception of some information (date and time of receipt, fax number and/or sender email address) which drastically facilitate the possibility of identifying the customer who commissioned the specific order by automatically associating the customer code that Bayer has assigned on its management system. Once the customer who commissioned the specific order has been identified, the specific order is automatically forwarded to the commercial correspondent who follows the province of competence (also to guarantee better and more accurate management of the customer in terms of satisfaction level). The following phase sees the recognition engines of the Kofax Transformation Module solution apply extraction rules to identify:

• customer order number
• customer order date
• codice destinatario fattura e merce
• Invoice and goods recipient code
• order lines (quantity, unit price and description of the ordered product): in this case a solution has been implemented that allows, based on the product description, to retrieve the product code that Bayer has assigned on its management system

Once the document has been validated, some control rules are activated on the formatting of the data entered and/or on process rules that Bayer uses to establish any order blocks on its management systems (customer not registered in the registry, free products, etc.). Once these controls have been passed, a text path is then generated according to the DAFNE standards (standard used by all pharmaceutical companies for the management of drug orders with wholesalers)